Google Experimental search

Try out the new features Google is planning to implement to better the search experience at Google experimental. Google experimental is the new application launched by the Google labs where they make available the features they are planning to implement for the search engine. The strategy is to get a feedback from the user about the proposed feature and implement it in case there is a consistent positive feedback. This technique works well both for Google and their users. From the users perspective they get the features they like and for Google it makes them more sellable. It greatly reduces the probability of a product failure and potential customer loss. The strategy also reduces efforts spend on developing and testing features which will never be implemented. There are also some pitfalls. From the Google’s perspective, they are exposing the future application in advance to their competitors. In addition, it may also potentially reduce the user appreciation for new features because the features are already 'old' for them.

Summarizing, I think that the new 'preview' strategy for the new products can serve as a win-win deal for both Google and the users.