‘Yahoo’ googled more than Google?

Yes that’s true just try it yourself. Yesterday, I used Google Trends to compare Google and Yahoo searches on and guess what … I found that ‘Yahoo’ is googled more than the word ‘Google’ itself. Isn’t this interesting considering that both are arch rivals targeting the same web search business?

What this result mean is that people actually go to Google and search for Yahoo services on Google. This is a bit absurd for me. If they want to use Yahoo services why should they go to and search yahoo? They can easily go directly to Yahoo... right? To add to this why will one ever use and google ‘Google’ keyword itself? To see the results I performed this search (Google on myself. The results were as follows (in descending order): Google Maps, Google News, Google Video, Google groups, and then itself. Thus googling Google gives Google as fifth result and not the first. Anyway still the question remains unanswered: what is the motivation behind googling Google or Yahoo?


Anonymous said...

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Anonymous said...

Hi Amit, i happened to come across this blogpost and it has some interesting finding. During last Fall we had several readings which involved search pattern and searching habits.

One of those papers mentioned that people are lazy to type in the URls themselves. Now that most people have google search toolbar , they find to type one word "yahoo" in the search toolbar rather than typing "" in the browser address bar. These type of queries are called navigational queries and they constitute a major portion of total search queries.

Amit Deshpande said...

Hi megha,
The study of 'navigational' queries seems very interesting. It would be great if you can send me some readings/articles you came across in this area.